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It cannot be produced sustainably or equitably. It cannot be “optimized.” It cannot be recycled. It will never find a place in a circular economy, and it makes it harder to achieve circularity with other materials, including other plastics.
There are three reasons for this: technical, economic, and behavioral. The inherent qualities of PVC and its cousin, CPVC, make it among the most technologically challenging plastics to recycle. Like most plastics, PVC is made with fossil fuel feedstocks. Unlike other plastics, PVC/vinyl also contains substantial amounts of chlorine, upwards of 40%. This is the C in PVC, and this chlorine content adds an additional layer of negative impacts to the earth and its people, social inequity, and an impediment to recycling that cannot be overcome. Recyclers consider it a contaminant to other plastic feedstock streams.1 It mucks up the machines and the already perilous economics of plastics recycling.
There is an emerging global consensus on this point, albeit euphemistically stated. The Ellen MacArthur New Plastics Economy Project consists of representatives from the world’s largest plastic makers and users, along with governments, academics, and NGOs. In 2017 it reached the conclusion that PVC was an “uncommon” plastic that was unlikely to be recycled and should be avoided in favor of other more recyclable packaging materials.2 “Uncommon” in the diplomatic parlance of international multistakeholder initiatives means unrecyclable. The project also took note of the many toxic emissions associated with PVC production.
That’s not surprising since after 30 years of hollow promises and pilot projects doomed to fail, virtually no post-consumer PVC is recycled.3 Conversely, leading brands with forward-looking materials policies such such as Nike, Apple, and Google have prioritized PVC phase outs.4
But in the building industry, PVC rages on. Virgin vinyl LVT flooring is the fastest growing product in the flooring sector. So much so that in 2017 sustainability leader Interface introduced a new product line of virgin vinyl LVT, despite forecasting just one year before that by 2020 the company would “source 95 percent of its materials from recycled or biobased resources.”5
The current flooring market demands the impossible – aesthetic qualities and durability at a price unmatchable by non-vinyl floor coverings. A price that is unmatchable because at every stage of vinyl production, the societal costs of its poisonous environmental health consequences are externalized, subsidized, paid for by the people who live in communities that have become virtual poster children for environmental injustice and oppression. Places like Mossville, LA; Freeport, TX; and the Xinjiang Province in China, home to the oppressed Uighur population. As we detail in our exhaustive Chlorine and Building Materials report, the unique chlorine component of PVC plastic contributes to a range of toxic pollution problems starting with the fact that chlorine production relies upon either mercury-, asbestos-, or PFAS-based processes. This is in addition to the onerous environmental health burdens of petrochemical processing that burden all plastics.
It is true that all plastics contribute to environmental injustices. Virtually all plastics are made from fossil fuel feedstocks, and all plastics share abysmally low recovery and cycling rates. Still, independent experts agree that some plastics are worse than others, and PVC is among the worst.6 Additionally, most uses of PVC have readily available alternatives or solutions that are within reach. Certainly there are non-PVC alternatives for flooring. What can’t be beat is the cost – that is, the low purchase price at the point of sale, subsidized by the sacrifices we ignore in the communities where the plastics are manufactured and the waste is dealt with. And BIPOC communities bear the disproportionate burden of it all. Acknowledging and addressing this tradeoff is at the root of the behavioral change that stands between us and a just and healthy circular economy.
In his influential book How To Be An Antiracist, Dr. Ibram X. Kendi argues that if we recognize we live in a society with many racial inequities – and acknowledge that since no racial group is inferior or superior to another, the cause of these inequities are policies and practices – then to be anti-racist is to challenge those policies and practices where we can and create new ones that create equity and justice for all.
Imagine if as part of our commitment to equity in our sustainability efforts, we recognized, acknowledged, and did what we could to address the racial inequities associated with PVC production, and committed right now to stop using PVC unless it was absolutely essential. The plastics industry would howl and point out inconsistencies, question priorities, highlight unintended consequences. We would all feel a tinge of whataboutism – what about carbon, or this other injustice, or that shortcoming of the alternatives. But it is clear that widespread incrementalism is failing us on so many fronts, none more than the environmental injustices that are hardwired into our supply chains.
In fact, there are many examples of companies and building projects that have prioritized PVC-free alternatives based upon principles of equity and justice. We need more leaders in the field to join those who are abandoning vinyl in product types that have superior options. Our CEO Gina Ciganik used a non-PVC flooring in 2015 at The Rose, her last development project prior to joining HBN.
First Community Housing, another affordable housing leader, has been using linoleum for many years for similar reasons. In their Leigh Avenue Apartments project. Forbo’s Marmoleum Click tiles were the flooring of choice.
Vinyl is not an essential material for any of the largest surface areas of our building projects – flooring, wall coverings, or roofing. It may often be the conventional choice in conventional buildings, but it should not be the conventional choice in buildings that promise to be green, healthy, and equitable. LVT may be the fastest growing flooring product in the world, but it is a throwback to the inequitable, unsustainable world we say is unacceptable, not the world we are trying to create.
Habitable can help you start by using our Informed™ product guidance, which helps identify worst and best in class products that are healthier for people and the planet. So why not start here and now, with a principled stand of refusing to profit from unjust, frequently racist, externalized costs?
Have you ever seen a building product advertise that it contains recycled content and wondered what that material actually was and where it came from? We certainly have. Many building products advertise recycled content, but most often the identity and chemical makeup of the recycled material are not shared.
Using products that contain recycled content can be a great way to reduce environmental impacts and support a circular economy by keeping still-useful materials out of landfills and avoiding the impacts of manufacturing virgin materials. Unfortunately, some recycled materials contain toxic chemicals that come along for the ride when incorporated into new products. For example, 2015 testing of a range of vinyl floors found high levels of toxic lead and cadmium from recycled content in the inner layers of the floors.1
Defining recycled content
Recycled content is broadly broken down into pre-consumer and post-consumer materials. As defined by the U.S. Green Building Council2 :
Ensuring safer recycled materials
While some recycled feedstocks, such as sawdust and glass containers, can be safely recycled into new products, others contain legacy contaminants that can lead to toxic exposures when used in new products. To address the potential for toxic re-exposures from recycled materials, HBN worked with green building standards such as LEED and Enterprise Green Communities to include credits that consider not just if a product contains recycled content, but also what that content is and if it has been screened for potential hazards.
Enterprise Green Communities Criterion 6.2, Recycled Content and Ingredient Transparency, acknowledges that the need for content transparency applies to recycled content as well as virgin materials. It calls for using products that contain post-consumer recycled content where the origin of the recycled content is publicly disclosed along with information on how the recycled content is screened for or otherwise avoids heavy metals.
Mind the data gap
Product manufacturers may not always have detailed content information available for the recycled materials they use. Supply chain tracking and internal screening requirements can help manufacturers ensure that the recycled materials they incorporate into new products don’t bring along hazardous contaminants.
Building a Sustainable Future
Removing toxic chemicals from new products makes a commercial afterlife possible, supports a safe and circular economy, and minimizes negative human health impacts. Using materials that are recoverable at the end of their life and building infrastructure to reuse or recycle them will lessen future impacts. Fully and transparently documenting product contents now also supports future recycling by identifying materials that may later be determined to be toxic.
As a building material specifier, the next time you consider a product with recycled content, make sure to ask the manufacturer for full transparency of product content, including where that recycled content came from.
Together we can reduce human exposure and work towards a safe and circular economy.
Plastic is a ubiquitous part of our everyday lives, and its global production is expected to more than triple between now and 2050. According to industry projections, we will create more plastics in the next 25 years than have been produced in the history of the world so far.
The building and construction industry is the second largest use sector for plastics after packaging.1 From water infrastructure to roofing membranes, carpet tiles to resilient flooring, and insulation to interior paints, plastics are ubiquitous in the built environment.
These plastic materials are made from oil and gas. And, due to energy efficiency improvements, for example–in building operations and transportation–the production and use of plastics is predicted to soon be the largest driver of world oil demand.2
Plastic building products are often marketed in ways that give the illusion of progress toward an ill-defined future state of plastics sustainability. For the past 20 years, much of that marketing has focused on recycling. But for a variety of reasons, these programs have failed.
A recent study from the University of Michigan makes it clear that the scale of post-consumer plastics recycling in the US is dismal.3 Only about 8% of plastic is recycled, and virtually all of that is beverage containers. Further, most of the recyclate is downcycled into products of lower quality and value that themselves are not recyclable. For plastic building materials, the numbers are more dismal still. For example, carpet, which claims to have one of the more advanced recycling programs, is recycled at only a 5% rate, and only 0.45% of discarded carpet is recycled into new carpet. The rest is downcycled into other materials, which means their next go-around these materials are destined to be landfilled or burned.4 After 20 years of recycling hype, post-consumer recycling of plastic building materials into products of greater or equal value is essentially non-existent, and therefore incompatible with a circular economy.
Additives (which may be toxic), fillers, adhesives used in installation, and products made with multiple layers of different types of materials all make recycling of plastic building materials technically difficult. Lack of infrastructure to collect, sort, and recycle these materials contributes to the challenge of recycling building materials into high-value, safe new materials.
Manufacturers have continued to invest in products that are technically challenging to reuse or recycle – initially cheaper due to existing infrastructure – instead of innovating in new, circular-focused solutions. Additionally, their investment in plastics recycling has been paltry. In 2019 BASF, Dow, ExxonMobill, Shell and numerous other manufacturers formed the Alliance to End Plastic Waste (AEPW) and pledged to invest $1.5 billion over the next five years into research and development of plastic waste management technologies. Compare that to the over $180 billion invested by these same firms in new plastic manufacturing facilities since 2010.5
Globally, regulations that discourage or ban landfilling of plastics have, unfortunately, not led to more recycling overall. Instead, burning takes the place of landfilling as the eventual end of life for most plastics.
Confusing rhetoric around plastic end of life options can make this story seem more complicated than it is.6
Plastic waste burning, regardless of the euphemism employed, is a well established environmental health and justice concern.
Burning plastics creates global pollution and has environmental justice impacts.
In its exhaustive 2019 report, the independent, nonprofit Center for International Environmental Law (CEIL) documents how burning plastic wastes increases unhealthy toxic exposures at every stage of the process. Increased truck traffic elevates air pollution, as do the emissions from the burner itself. Burned plastic produces toxic ash and residue at approximately one fifth the volume of the original waste, creating new disposal challenges and new vectors of exposure to additional communities that receive these wastes.7
In the US, eight out of every 10 solid waste incinerators are located in low-income neighborhoods and/or communities of color.8 This means, in some cases, the same communities that are disproportionately burdened with the pollution and toxic chemical releases related to the manufacture of virgin plastics are again burdened with its carbon and chemical releases when it is inevitably burned at the end of its life.
The issue is global in scale. A recent report by the United Nations Environment Program (UNEP) found that “plastic waste incineration has resulted in disproportionately dangerous impacts in Global South countries and communities.” The Global Alliance for Incineration Alternatives (GAIA), a worldwide alliance of more than 800 groups in over 90 countries, has been working for more than 20 years to defeat efforts to massively expand incineration, especially in the Global South. GAIA members have identified incineration not only as an immediate and significant health threat in their communities, but also a major obstacle to resource conservation, sustainable economic development, and environmental justice.
What is unquestionable is this: Today our only choices for plastic waste are to burn or landfill most of it. Expanding plastics production and incineration is a conscious decision to perpetuate well documented, fully understood inequity and injustice in our building products supply chain.
The folks at The Story of Stuff cover this in The Story of Plastics, four minute animated short suitable for the whole family. Comedian John Oliver tells the “R-rated” version of the story with impeccable research and insightful humor in his HBO show Last Week Tonight. It’s worth a look to learn exactly how the plastics industry uses the illusion of recycling to sell ever increasing volumes of plastic. Without manufacturer responsibility and investment, efforts to truly incorporate plastic into a circular economy have little chance of success.
The Global Chemicals Outlook II assesses global trends and progress in managing chemicals and waste to achieve sustainable development goals, with a focus on innovative solutions and policy recommendations.
Current climate action plans are bold, they are necessary, they feel impossible, and they are coming into the consciousness of all concerned (and unconcerned), decades after the early reports should have been taken seriously.
At this point, there is an urgency because people are now experiencing the effects of a warming planet:storms, fires, rising tides, health impacts from warmer temperatures, and more.
To date, climate plans have focused on strategies related to renewable and clean energy, greater efficiency, emissions reduction, etc., especially as it relates to building operations and transportation. However, that is only one side of the (enormous) coin, and it misses key opportunities on the opposite side. It is akin to making the decision to improve your health by incorporating an exercise plan, but continuing a diet of nutritionally deficient and unhealthy foods. You will only get so far, and your dedication to exercise will be undercut by your fast food burgers and supersized fries.
The other side of the coin? If building and transportation energy and emissions reduction is “heads,” what could be so immense that it fills the flipside? The “tails” of that coin is the vast quantities of products being produced, its emissions and pollution, and the need for toxic chemical mitigation. The missing piece in effective climate mitigation and improved global health is a toxic-free, recyclable product cycle (low-waste and closed-loop).
Climate plans must include Circular Economy strategies, and a circular economy is possible only if safe chemistries are used as inputs to products.1 The Ellen MacArthur Foundation’s (EMF) September 2019 report: Completing the Picture: How the Circular Economy Tackles Climate Change makes the case that we must address the product cycle as a core part of climate action plans.2 According to the report, “to date, efforts to tackle the [climate] crisis have focused on a transition to renewable energy, complemented by energy efficiency. Though crucial and wholly consistent with a circular economy, these measures can only address 55% of emissions. The remaining 45% comes from producing the cars, clothes, food, and other products we use every day.”
There is more than just emissions that makes the product cycle a critical component of an effective climate strategy. At Habitable, our research shows that there is a related and similar urgency in addressing severe health crises, impacting marginalized communities the hardest, but also now affecting a larger population of people. Our plans—starting with transparency (requesting manufacturers provide the public with a complete list of product ingredients); full testing of all chemicals for human and environmental health impacts; and innovation to new, “green” (safer) chemicals—are bold, necessary and they also feel impossible.
The EMF Completing the Picture report makes the case that we must fundamentally change how our products are made. A key recommendation in reducing emissions is to “design out waste and pollution.” To be even more precise, designing the toxics out of our products is key to eliminating waste and creating the safe and circular economy that is the cornerstone of any climate solution, an inextricable element in human and environmental health.
A companion report by Google, in partnership with EMF, The Role of Safe Chemistry and Healthy Materials in Unlocking the Circular Economy, emphasizes that toxic chemical mitigation is a precursor to a circular economy. It suggests that “the short- and long-term impacts of these new chemical substances has lagged behind the drive to create new molecules and materials. We can see the consequences around us, including ‘sick building syndrome,’ flame retardants accumulating in human breast milk and being passed along to newborns, or entire city populations toxified from local environmental exposures and contaminated drinking water.” The authors of the report put out a challenge to the world’s chemists and material scientists to not only develop molecules and materials that achieve a performance or aesthetic outcome, but also to ensure that these substances are safe for people and the environment, can be cycled and used to create future products, and retain economic value throughout its lifecycle. Safer chemistry is the key to unlock a circular economy.
The health impacts related to our petrochemical and hazardous chemical-dependent product economy are real, but are often unseen or unrecognized. Globally declining sperm counts and reproductive disorders are linked to chemicals in our plastics,3 and a growing library of peer-reviewed studies link today’s epidemic health issues—cancer, diabetes, obesity, asthma and autism—to endocrine-disrupting and neurotoxic chemicals.4 These data often take a back seat to the climate crisis in our headlines, but they too are growing worse and in need of bold action.
DuPont (and other chemical companies) did not get it right with the blanket phrase, “Better Living Through Chemistry.”
Has there been some great progress and benefits from innovative products that use new chemistries and materials?—yes, of course. That said, a significant lack of understanding of the toxicological effects on humans and the environment have come at great cost. We are finding that the tradeoffs are severe—though today, like the early science on climate change, most people are unaware of this silent epidemic, and tend to accept the rise in cancer, autism, fertility problems, and developmental issues in children, as only an unfortunate part of life—they or their loved ones just pulled a short straw, bad luck.
In 1970, the U.S. produced 50 million tons of synthetic chemicals.5 In 1995, the number tripled to 150 million tons, and today, that number continues to increase.6 Very few of the tens of thousands of chemicals in the marketplace are fully tested for health hazards, and details on human exposure to these chemicals is limited.7 We are exposed to these chemicals every day, in varying quantities and combinations. Over a lifetime, the small exposures add up. Science-based predictions of health outcomes from long-term exposure continue to emerge,8 but add on the component of a warming climate and a new layer of concern is revealing itself.9
The best climate plans are holistic. They recognize and include strategies from both the clean and renewable energy effort and safe and circular product cycle. The threats and impacts of climate change and toxic chemicals are synergistic, as are the solutions. They must be tethered in order to be effective. In fact, ignoring the chemical/material side of the coin will undermine progress on climate and energy solutions.
We know better, and we can do better.
As energy efficiency and renewable energy gains reduce the carbon footprint of the transportation and building operations sectors, addressing product production assumes an even greater importance. Successfully addressing climate change requires a revolutionary change in how we design and manufacture materials, towards a circular, closed-loop economy. But materials cannot flow effectively in a closed-loop if they are contaminated with toxic chemicals. Safe first, and then circular is possible.
The urgency to mitigate toxics must be on par with the urgency for clean and renewable energy – they are two sides of the same coin. Failing to recognize this, and create holistic, compatible solutions, will undermine our goals to manage climate change and improve global health.
When celebrated Victorian painter Edward Burne-Jones learned that a favorite pigment—it was called Mummy Brown—was in fact manufactured from the desecrated Egyptian dead, he banished it from his palette and bore his remaining tubes to a solemn burial in his English garden.[1] Once you know better, you have to do better.
Transparency in the supply chain can reveal inconvenient truths about favored products. A fascinating new article about the plywood supply chain brings into view new incentives to stop using fly ash in building products.
In What You Don’t See, Brent Sturlaugson, a practicing architect and associate professor at the University of Kentucky attempts a full accounting of the environmental, social, financial, and political impacts he attributes to the supply chain for Georgia Pacific (GP) plywood. He opens his ledger at the world’s largest open pit coal mine, Peabody Energy’s North Antelope Rochelle Mine, located in the heart of Wyoming’s Thunder Basin National Grasslands. From there the environmental and health costs add up, many of them allocated to the utility that powers GP’s Madison, Georgia plant. The Robert W. Scherer Plant in Monroe County, Georgia, has been calculated to be the largest, dirtiest coal fired power plant in the United States.[2]
This caught the attention of the Healthy Building Network (HBN) Research Team, who previously identified this power plant as a huge mercury polluter. It is also the leading supplier of fly ash to U.S. carpet companies that use the ash as filler—replacing limestone in carpet tiles—in order to qualify for recycled content credits in LEED, the Living Building Challenge, and various government procurement standards. What we had not realized was that the Scherer plant relied upon a single source of coal, the North Antelope Rochelle Mine. HBN and others[3] have long recommended against the use of fly ash in various building products because of the heavy metal content of the ash and the cost incentives fly ash “recycling” provide to continue burning coal – absent reuse, the fly ash must be expensively managed as a hazardous waste. What You Don’t See compels us to consider the ash as processed coal, the original raw material ingredient. In this case, coal mined from the seam of a single, particularly gnarly open pit mine.
Located near Gillette, WY, the mine occupies territory whose history is steeped in the genocide of Indigenous Peoples who negotiated treaty rights to the region in the mid-1800’s. By the end of the century they lost their livelihood to the extermination of the American Bison, and then their land to well-documented, systemic treaty violations. Environmentalists and ranchers alike view the mine as a disaster for the local and global environment. It is a financial disaster for the American taxpayer, according to the U.S. General Accounting Office which cites the mine as an example of corrupt Bureau of Land Management practices that include no bid contracts, financial terms that deprive the U.S. of fair market value, and a brazen lack of transparency. All in violation of federal laws and regulations.
Squandered water and subsidized carbon emissions are only the beginning of the staggering sustainability losses from this coal, according to Sturlaugson’s detailed accounting, which also includes: “dark money” political contributions from the Koch brothers, the use of bankruptcy laws to renege on union pension obligations, and significant releases of toxic chemicals that can cause cancer, respiratory disease, and reproductive and neurological impacts.
Like the rich umber of Mummy Brown pigment, recycled coal ash in building products has a superficial appeal, until you learn the truth. What You Don’t See opens our eyes even wider to the reasons why the use of coal ash—processed coal—is unacceptable in green buildings and building products. Burying these products in our gardens or landfills won’t do. But we can and must root them out of our green rating system and recycling incentives.
Circular design encourages us to rethink business models and how we make products, and to consider the systems surrounding them. But we also need to think about the materials we use – and the chemistry behind them.
To create a truly sustainable circular economy, we must know what’s in the materials and products we choose, and those choices should focus on optimized chemistry for human and environmental health. Only then will we have the building blocks for a circular economy.
A circular economy is fueled by the creation and retention of value. By keeping material streams as pure as possible from the beginning and through the entire use cycle, the full value of a material is retained. Value retention is key to activating the systems that make the circular economy function, including the incentive for manufacturers to take back products because they have value and the motivation for entrepreneurs to create robust secondary markets.
Not all materials are fit for a circular economy, however. When they contain chemicals that are hazardous for humans or the environment, they provide little to no value in supporting circularity. Fortunately there are ways to choose materials that are safe AND circular so you can build a better offering for your users and introduce valuable inputs for a sustainable economy.
To help designers, entrepreneurs, and innovators make positive materials choices and integrate better chemistry into the design process from the very start, the Ellen MacArthur Foundation and the Cradle to Cradle Products Innovation Institute (C2C PII) have released a new series of advanced learning modules as part of the foundation’s Circular Design Guide, which was co-created with IDEO.
You’ll find them in the Methods section of the guide (scroll to the “Advanced” section), which aims to fuel design thinking for the circular economy by challenging traditional design methods, delivering new approaches, and introducing users to circular economy concepts as well as techniques updated for this new economic framework.
Check out Safe & Circular by Design: Making Positive Material Choices, a podcast hosted by Emma Fromberg from the Ellen MacArthur Foundation and featuring Stacy Glass, director of ChemFORWARD, alongside other leaders in the safe and circular movement.
Healthy Building Network’s report on post-consumer carpet feedstocks calls for eliminating over 40 highly toxic chemicals in carpets that threaten public health and impede recycling. These toxics are known to cause respiratory disease, heart attacks, cancer, and asthma, and impair children’s developmental health.
The report outlines strategies to protect public health and the environment by improving product transparency, eliminating dangerous chemicals from carpets, and increasing carpet recycling rates. It also reveals surprising efforts in the industry to remove many of these toxic substances from carpet design.
Healthy Building Network’s research into current recycling practices for flexible polyurethane foam (FPF) indicates that most post-consumer feedstocks are contaminated with highly toxic flame retardants.
Discussions of recycling FPF have centered around the human health and environmental hazards posed by the flame retardant PentaBDE, which the foam industry phased out a decade ago. But the flame retardants that have replaced PentaBDE present similar concerns. Manufacturers incorporate flame retardant-laden post-consumer FPF into new products, primarily bonded carpet cushion. Recycling and installation workers and building occupants, particularly crawling children, can be exposed to these toxic chemicals. The recent emergence of pre-consumer FPF scrap that is free of flame retardants is a great step toward a safer, more valuable feedstock, but more work is needed to track and label flame retardant-free FPF to ensure that future post-consumer foam is also flame retardant-free.
Polyethylene is the world’s most common plastic. It is used in packaging, food and beverage containers, and consumer products.
Building product manufacturers sometimes use post-consumer recycled polyethylene bags and bottles in pipes and plastic lumber. This scrap usually has minimal contents of concern, but products like detergents stored in plastic packaging can remain. So-called “bio-degradation” agents in plastic bags also contaminate this feedstock and should never be used. The plastics recycling industry is developing protocols to screen out residual contaminants. Of greatest concern: Most polyethylene goes unrecycled in the United States due to problems in supply chain controls and the low price of virgin resins. This report examines ways to optimize the use of post-consumer polyethylene in building materials.